Tiens Group Co. Ltd (hereby shortened as Tiens Group), was founded in 1995 by Mr. Li Jinyuan in Tianjin China, began its march into the international market in 1997. Today Tiens Group has become a multinational conglomerate, boasting of industrial capital, trading capital and financial capital. Its businesses cover fields like biotechnology, health management, hotel and tourism industry, educational training, e-commerce, finance investment and real estate, etc. And with its business reaching over 190 countries, Tiens Group has set up branches in 110 countries & regions and has established strategic alliances with top-rank enterprises from many countries. The diversified products developed by Tiens Group, such as health food, health care appliances, skincare applications and household products, are creating a high quality life for more than 30 million families around the world and have helped them to enjoy health, happiness, beauty and affluence.

With the development strategy of great health industry, Tiens International Health Industrial Park and Tiens International University, sponsored by Tiens Group, are planed to cover an area of 4.2 square kilometers with total investment of RMB 17 billion Yuan. Tiens International Health Industrial Park is a comprehensive industrial park including product research & development, product pilot, product manufacture, biological health study, hospitality industry, exhibition economy and so on. There is a "great health innovative technology system" basing on its R&D centers and QC centers with international standard; a "great health production logistics system" relying on its modernized manufacturing shops and automatic warehouses; a "great health service system" depending on Tai Ji Sun Hospital International Health Management Center, hotels, conference centers; a "great health education system" being backed by Tiens International University, parts of which have been implemented in an orderly manner, so as to form a chain of health industry linked up with the flow of human resources, products, finance and IT; and it is believed that Tiens International Health Industrial Park will, on this basis, grow into a "great health industry cluster" in its true sense, and lay a more solid foundation and provide even more opportunities for the development of Tiens Group.

Tiens Group has been adhered to its charitable philosophy of "originating from society and therefore contributing to society" and has been actively taking on corporate social responsibility. Tiens Group has donated thus far more than RMB 1.5 billion to public welfare and social charities.

A high quality workforce of professional talents, together with a localized and well regulated management, has contributed to the internationally strategic goals of Tiens Group. In addition, Tiens Group has an unbeatable international team in terms of research, innovation and professionalism, including more than 10,000 employees; 35% of which hold master's degree or higher.

Based on the theory of "Business-oriented Thinking, Refined Management, and Refined Service", Tiens Group is currently practicing the advanced theories of "New Swap and Alternative Theory", "Consumption Makes Wealth, Operation and Consumption Makes More Wealth" as a foundation, guaranteed with the perfect operation management system and well-designed regulations, to take big strides towards World Top 500 with great confidence for the development of Chinese national industry.

Mission Statement:  To provide global consumers with quality products and opportunities of education & cause, improve their life quality, and make the society harmonious.

Tiens Brand Core:  One World, One Family

Tiens Brand Core Value:   Extraordinary Innovation、Paramount Responsibility、Excellent Teamwork

Tiens Brand Slogan: Together We Share

Business Philosophy:  Contributing to society by restoring health to mankind.

Corporate Spirit: Contributing to China through industrialization, and striving for higher goals through harmonious teamwork and genuine dedication.

Quality Guideline: Parable to build human health, Milestone to realize technical innovation, Method to make sustained improvements, and Heart to satisfy consumers.

2nd Aug., 2011

2011 Tiens Group © All Rights Reserved | 津B2-20080185
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